COLOR TERMINOLOGY
| COLOR FACT :
Colors may appear to change according to their surroundings.
COLOR FACT: Outline a color in
black or a darker shade will enhance the enclosed color, giving it
clarity and richness. |
COLOR: general term for the
qualities of hue, intensity, and value observed in pigment or light.
HUE: the name of a color, such
as red, blue, green....
CHROMA: intensity, strength, or
saturation of color, distinguishing the chromatic colors from black and
white.
SATURATION: degree of vividness
of a hue from its concentration; used synonymously with chroma.
More
Saturation---------Less Saturation
VALUE: range from light to
dark, including white, grays, and black; colors can be evaluated on
this scale. Values are often numbered on scales of 0 to 10. In one
system 0 - black and 10 - white; another system reverses the
designations and has 0 for white and 10 for black. Generally, high
values are considered to be light, and low values dark.
COLOR WHEEL: divided or sectioned circle with colors in
a spectrum effect.
COLOR TRIAD: three
colors spaced an equal distance apart on the color wheel, such as red,
yellow & blue or orange, green & purple.
COMPLEMENTARY COLORS:
colors directly opposite each other on the color wheel such as blue &
orange, red & green, yellow & purple.
SPLIT COMPLEMENT COLORS:
use of the colors on each side of a complementary color.
PRIMARY COLORS:
(artists) red, yellow, blue (printing inks) magenta, cyan, yellow
SECONDARY COLORS:
orange, green and purple, made from mixing the primaries: red and
yellow make orange, blue and yellow make green, and red and blue make
purple.
TETRADS: color
harmonies based on four colors; using every fourth color; the tetrads
on the Prang color wheel; yellow-orange, red, blue-purple, and green;
orange, red-purple, blue, and yellow-green; red-orange, purple,
blue-green, and yellow.
TERTIARY COLORS:
in contemporary usage, the intermediate colors are considered
tertiaries: yellow-orange, red-orange, red-purple, blue-purple,
blue-green, and yellow-green; in early color theory, the mixture of the
secondary colors created a tertiary, as green mixed with orange, orange
mixed with purple, and purple mixed with green
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design team member to help create memorable marketing and advertising
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