|
Graphic Designer Job Description:
A graphic designer produces visual solutions to the communication needs of clients,
using a mix of creative skills and commercial awareness. Designers need imaginative
flair, awareness of current fashions in the visual arts, working knowledge of
the latest computer packages and an understanding of material costs and time
limits, all of which can impact on the design.
Appropriate medium and styles are selected
in conjunction with the client's requirements. By providing quality visuals
it is hoped the profit margins of the client will increase as potential customers
become more informed or persuaded by the graphics.
The main activities of the graphic designer
are:
- meeting clients to discuss their needs;
- interpreting the client's business needs;
- developing design briefs by gathering information and data to clarify design
issues;
- thinking creatively to produce new ideas;
- using innovation to redefine a design brief and meet the constraints of
cost, time and client;
- multi-tasking: graphic designers often work on more than one design brief
at a time;
- using a wide range of media, including photography and computer aided design;
- producing accurate and high quality work;
- contributing ideas and design artwork to the overall brief;
- keeping abreast of developments in IT, particularly design programs.
- working well in a team, with printers, copywriters, photographers, other
designers, account executives, website designers and marketing specialists;
- working to tight deadlines.
Designers often have to be proactive in presenting their ideas and designs to
prospective customers. This is true whether you are self-employed, working freelance
or employed within a business.
Close
Window
|